Everal is Vika and Lex.
Vika is a designer and Lex is an engineer, and they are father and daughter. They work as one studio so that the identity, the website and the code behind it are decided together, by the two people who make them.
What each brings
Vika
Vika leads the design. She decides how the identity, the pages and the details fit together, and she is your contact from the first brief to launch. She works from Pittsburgh.
Lex
Lex leads the engineering and works with Vika on the digital experience: how the site is organized, how it behaves and how your team edits it. He has been a professional web developer since 2015. He built the Next.js and Payload foundation Everal’s sites start from, and builds custom web applications with TanStack Start.
When a project needs another specialist, such as an illustrator, Vika and Lex tell you before they start. Vika briefs them, and both founders remain accountable for the work.
What we believe
Where the business is going
An identity and a website should present the business you are working toward.
One system
The logo, the website and what you publish after them should follow one set of decisions, so customers recognize the business wherever they meet it.
Room to grow
A website should support new pages, products, and languages as the business grows. The team should be able to update its content.